EU Apples / About this project

Have an apple day!

Have an apple Day! Get to know high quality apples from EU

European apples. A smile around the world.

The “Have an apple day! Get to know high quality apples from EU” is a three-year campaign that brings the taste and quality of European apples to the Brazilian and Colombian markets.
Our objective is to demonstrate that every apple from Europe is a history of nature, care, and modern production, from the growers who tends to every fruit to the cooks and consumers who enjoy the taste.

It is a tale of the roots of quality and the taste without boundaries.

A program full of life and energy.

The campaign bridges education with entertainment and commerce in a style brimming with colour, humour and emotion.

The program features:

Appearance at international fairs, like ANUFOOD Brazil or APAS Show, where we showcase the taste and quality of European apples.

Press events combined with tastings to help you discover that an apple can be the hero of every day.

Trade missions and B2B meetings, where importers and distributors visit European orchards, modern sorting and storage facilities and learn about the quality systems behind our products.

Social media and printed advertising campaigns, including animated features and fun videos featuring campaign characters Jonny and Anthony, who bridge the worlds of Europe and South America.

Appearance at international fairs, like ANUFOOD Brazil or APAS Show, where we showcase the taste and quality of European apples.

Press events combined with tastings to help you discover that an apple can be the hero of every day.

Trade missions and B2B meetings, where importers and distributors visit European orchards, modern sorting and storage facilities and learn about the quality systems behind our products.

Social media and printed advertising campaigns, including animated features and fun videos featuring campaign characters Jonny and Anthony, who bridge the worlds of Europe and South America.

More than taste

“Have an apple day! Get to know high quality apples from EU” is not only about promoting fruit; it is about educating people about sustainable growing.

We demonstrate that European apples come from farms that care for the environment, conserve water and energy, and that the quality of apples is certified by Global G.A.P., HACCP, and IPO.

Every apple is traceable “from field to table” – this guarantees freshness, safety and fair origin.

Who we are

The campaign is organised by the Association of Polish Fruit and Vegetable Distributors, or the Fruit Union for short, an association of leaders in the production and export of fresh fruit from Poland and Europe.

For years, we have been delivering international promotional projects co-funded by the European Union, building a connection between European producers and global markets.
Our experience is thousands of tonnes of fruit exported annually, hundreds of satisfied business partners and one common goal: to share the quality we believe in.

Duration

The “Have an apple day! Get to know high quality apples from EU” is being delivered between 2025 and 2028 in Brazil and Colombia.

It means three years full of meetings, events, tastings and flavours that bring people and continents together.

Have an apple day!

Discover how one apple can change your day!

Have an apple day! is not just another campaign: it is a playful and cinematic journey into taste. We take you into a world where the European apple becomes a symbol of energy, freshness and smile.