Before apples from European orchards reach the markets of South America, they travel thousands of kilometres.

The first year of the ‘Have an apple day! Get to know high-quality apples from the EU’ campaign was a period of intensive promotion of European apples in two promising South American markets – Brazil and Colombia.

Apples are one of the most versatile fruits – they taste great when eaten raw, go well in desserts, salads and savoury dishes, and, if stored properly, they can stay fresh for many weeks. 

Apples from the EU have been highly regarded by consumers and importers around the world for many years.

On 10 June, a special press conference dedicated to European apples was held in Bogotá, bringing together journalists, business representatives and members of the Polish delegation attending the Alimentec trade fair.

Bogotá became a venue for inspiring meetings, business discussions and presentations showcasing the exceptional quality of European apples.

European apples delight with their variety of flavours, aromas and culinary uses.

 09-12 June 2026
 Stand – 1501A

Apples are one of the oldest fruits to have been part of the human diet and have held a special place in it for centuries.

From 7 to 9 April, we were delighted to welcome you to our stand at one of the most important events in the food industry in South America. 

7 to 9 April 2026
Anuga Select Brazil 2026
Exhibition stand D195

European apples are among the most valued agricultural products on global markets.

Happy New Year 2026! May the year that is beginning bring you much good, both in your private and professional life.

On the occasion of Christmas, we wish you peaceful and joyful moments spent with your loved ones.

The “Have an Apple Day! Get to know high quality apples from the EU” campaign is growing not only in Brazil and Colombia, but also online.

Welcome to the website of the information and promotion campaign “Have an apple Day! Get to know high-quality apples from the EU,” addressed to consumers and business partners in Brazil and Colombia.